Pick Your Brand Essay Example | Topics and Well Written Essays - 250 words

Pick Your Brand - Essay Example In order to bring a product out in the market, one must understand its importance to the consumers. For instance, the Coca-Cola Bottlers Company knows that there is a need for drinks that will not just quench consumers’ thirst but will also provide enjoyment. Nowadays, there are a variety of drinks they have in the market aside from sodas. However, due to competition, the company does not stop there. It has a lot of new drinks to discover and produce as well as develop. To ensure success, the company needs researchers to work on the needed information, survey consumers about what they want in a product or study what else could be done to improve a product that is currently in the market. Psychologists are also needed to study the feasibility of a hit in the market as they look deeper into what makes consumers tick. Once this basic information is determined, chemists and other employees are consulted for the production. The psychologists include to their work studying the advertisement. They study what attracts people’s attention, what would make them want to try the product and include these elements in a well-presented advertisement. Developing a product may be difficult but once done, it is